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Notes, essays and signals on brand, attention and authorship in the era of thinking machines.

// archive · 2026 — 03
Hand-drawn lettering inked with a technical pen on paper — the phrase 'Não há dinheiro no mundo que pague' — beside a pencil-sketched banknote.

· CRAFT

What do you have that AI doesn't?

The rise of craft and taste as competitive advantage in a market that got used to AI.

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