Privacy Policy

About us

L/PUB is a Brazilian creative studio operating since 2009, working across Brand, Ads, Lab and OS. You are interacting with our data controller when you browse lpub.co, fill out forms or receive one of our private briefings.

Full corporate identification (legal name, tax ID and registered office) is available upon request via the contact channel below.

Data we collect

When you browse the site, we collect session cookies and identifiers, visited pages, reading time, interactions (clicks and scroll), device type, browser, language and approximate region (derived from IP, without storing the full IP).

When you fill out a form (contact or briefing), we collect the information you provide — typically name, email, phone, company, role and the message itself.

When you receive a private briefing from us, we record reading confirmation and the acceptance or refusal of the proposed content.

We do not collect sensitive data (racial or ethnic origin, religious belief, political opinion, union membership, health, sex life, genetic or biometric data).

Purpose of collection

We use your data to respond to commercial contacts, run briefings, manage contracted projects, improve site experience, measure campaign performance (when applicable) and comply with legal and tax obligations.

We do not sell your data. We do not share it with third parties for unrelated marketing.

Legal basis

We apply the following legal bases set by LGPD:

Consent (art. 7, I) — for analytics and marketing cookies, activated only after you accept via the privacy banner.

Contract performance (art. 7, V) — for the operation of contracted projects.

Legitimate interest (art. 7, IX) — to respond to spontaneous commercial contacts and to improve the site, always respecting your reasonable expectations.

Compliance with legal obligation (art. 7, II) — when required by law or competent authority.

Your rights as a data subject

LGPD grants you the right to:

confirm whether we process your data; access your data; correct incomplete, inaccurate or outdated data; request anonymization, blocking or deletion of unnecessary or excessive data; request portability of your data to another provider; be informed about the third parties with whom we share your data; revoke consent at any time; and file a complaint with the ANPD (Brazilian National Data Protection Authority).

To exercise any of these rights, write to [email protected]. We respond within 15 days.

Third-party sharing

To operate the site and our channels, we use third-party services that process portions of your data on our behalf:

Cloudflare (USA / global) — site hosting and CDN.
Google (USA) — Google Analytics 4 and Google Tag Manager, for usage measurement.
Meta (USA / Ireland) — Meta Pixel, for campaign measurement.
Transactional email provider (USA) — for automatic emails and confirmations.

These operators have their own privacy policies and comply with regimes equivalent to LGPD (GDPR and its international adequacy successors). We do not sell data to advertisers or other third parties.

Retention period

Browsing data (analytics): 14 months.
Consent cookies: 180 days, renewed with each new decision.
Messages and commercial contacts: up to 5 years after last contact, per tax and commercial retention requirements.
Private briefings: up to 2 years after project completion or archival.
Contractual data: per applicable legal term (minimum 5 years from contract end).

After the period, data is anonymized or deleted, unless a longer legal retention obligation applies.

Contact us

For any privacy-related matter — exercise of rights, questions or complaints — use one of the channels below:

Email: [email protected]
WhatsApp: +55 (82) 99105-0434

We respond within 15 business days. If you prefer to file a complaint directly with the competent authority, contact the Brazilian Data Protection Authority (ANPD) at gov.br/anpd.